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5 Significant Rules in Web Design

Posted by Oliver on Jun 14, 2008

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are five important guidelines to observe to make sure your internet site performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They generally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Don’t let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner ads

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting very valuable website real estate. Alternatively, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You’ve to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stand back from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the internet site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Do not confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your web site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on your website. Whenever you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

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