Zazou Marketing writes copy that grabs attention, conveys benefits, alleviates distrust, creates interest, and closes the deal. In effect, we act a little like your top salesperson. Zazou Marketing offers the following services: Effective article writing and marketing, freelance writer marketing, marketing communications writer, marketing writer, copywriter, freelance copywriter, advertising copywriter, marketing copywriter, copywriting, professional copywriter, content editor, content editing, freelance writing, freelance writer.

One of the biggest misconceptions about copywriting is that anyone who is good at writing is naturally good at copywriting. The truth is that while you need to be good at writing in order to be good at copywriting, the reverse is not true. You need to be good at copywriting to be good at writing. Huh?!

Let’s break it down: The misconception is largely based on the fact that copywriting is a bit of a foreign concept to most people. But if you’re in the business world, you probably come across copywriting every day of your working life. That’s because copywriting is any business writing that is used to sell, promote or market a company’s services or products. So, copywriting projects are simply any marketing communications—such as direct mail, ads, a website, newsletters, articles or press releases—that a company produces.

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But what exactly are the common threads between such diverse copywriting projects? For one, there is an informational aspect to each of these copywriting projects. However, there is more to it than simply delivering information. There is always a greater purpose to the piece. Of course, the specific intention of a copywriting project varies, but, in general, copywriting projects are meant to attract customers and make sales. Remember that not all copywriting projects need to actually close a sale—although, it’s great if they do. But all copywriting projects do need to move your business toward a goal, whether creating a relationship, fueling interest, attracting leads, etc. Simply put, copywriting projects need to contribute to your business objectives.

There are a few typical ways that companies traditionally use copywriting. For one, direct response communications ask the reader to respond right away. This type of copywriting project takes many forms, whether direct mail, an advertisement, a website or a brochure.

Another common use for copywriting is for public relations. This indirect communication establishes credibility and gets you in the public eye through articles in magazines, newspapers, television, radio, journals, etc.

Whatever the method, all copywriting projects will be more effective if they entice, influence and create desire—hence why good copywriting needs to be well-written. But since a good novel need not entice, influence and create desire, not all writers need be good at copywriting.

http://www.zazoumarketing.com

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Delray Beach, FL (PRWEB) October 04, 2011

American Writers & Artists Inc. (AWAI) today announced a special invitation to all marketers and business owners to be their guest at the AWAI Copywriting Job Fair on Friday, October 28th, 2011 in Delray Beach, Florida.

AWAI is the publisher of the world’s best home-study programs for learning the art and science of direct-response copywriting. They host the FastTrack to Copywriting Success Bootcamp and Job Fair, where over 200 AWAI-trained copywriters have the opportunity to learn from master copywriters and marketers like Bob Bly, Joe Sugarman, Dan Kennedy, Michael Masterson and more. Plus, they meet and connect with marketers from major companies like Nightingale-Conant, Agora Publishing, and Stansberry & Associates at AWAI?s Job Fair, which is quickly becoming the premiere destination for companies seeking fresh copywriting talent. Even bilingual copywriters will have opportunities with companies like Investor Global, an Argentinean company who will be at the Job Fair.

?The opportunity to meet and network with so many direct-response copywriters in one place is just one great reason why AWAI?s annual Bootcamp Job Fair is a must-do activity for any marketer or entrepreneur looking to grow their business in 2012,? explains Denise Ford, AWAI’s Conference & Events Director.

As a benefit of participating in AWAI?s Job Fair, marketers can also sit in on all of the Bootcamp sessions, network with the masters, and get to know all the participants ? as AWAI?s guest. Attendees are paying nearly $ 2,000 to attend the FastTrack to Copywriting Success Bootcamp. But simply by participating in AWAI?s Job Fair, marketers will be able to join these informative sessions at no charge.

?We’re always looking for more talented writers, preferably in the natural health and alternative medicine field,? shares Maria Dolgova, Associate Publisher for Natural Health Dossier, a company who has attended the Job Fair in the past and will be attending again this year. ?We?re also very much interested in finding a few really solid researchers who are really good at conducting online health research. AWAI Job Fair is a great place to go to find these great people.?

Still not convinced? Here are the top five reasons marketers should attend AWAI?s Copywriting Job Fair:

1. More Winners! AWAI has consistently turned out the best direct-response copywriters in the industry since 1997.

2. More Choices! Access hundreds of qualified copywriters at once.

3. Shorter Learning Curve! Hire copywriters who specialize in a specific market.

4. Less Hassles! AWAI writers are trained on the ?business side? of the industry too. They?ll make a marketer?s job easier ? not harder.

5. Free registration! Attend all three days of AWAI?s Copywriting Bootcamp (a $ 1,995 value). Sit in on any session and soak up riveting marketing and writing advice from copywriting legends.

To learn more about the Job Fair, visit here. Or to RSVP and confirm reservation at AWAI?s 2011 Fast Track to Success Copywriting Bootcamp and Job Fair complete the online registration form, email jobfair@awaionline.com or call 1-866-879-2924 now.

About American Writers & Artists Inc.

American Writers and Artists Inc. (AWAI), http://www.awaionline.com, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free DirectResponseJobs.com site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call 1-866-879-2924.

Media Contact: Jaclyn Mehler, jmehler(at)awaionline(dot)com, 866-879-2924

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How can you increase the likelihood of smooth copywriting collaboration? Your experience can be rocky. Or it can be smooth. How things turn out will depend on dual effort. Your preparation plays a role and the copywriters organization and flexibility plays the other role. Ease collaborations by doing the following:

First, know what you want. Knowing what you want involves considering what you want your copy to do or achieve, such as:
• Create leads
• Get new orders
• Build product awareness, or
• Deliver product information
Knowing this will help the copywriter structure the copy according to certain guidelines.

Second, provide background. Giving the writer sufficient background will cut the research effort in half. It will make writing your copy with pure skill a dead on target. Having this information will make it easier for him or her to highlight to your products key benefits and features.

Without emphasizing key features and benefits your ad will be weak.

Old and current product information to give your copywriter includes, but is not limited to:
• Brochures
• Demos
• Flyers
• Catalogs
• Sales letters
• Reports
• Product specifications
• Sell sheets
• Web pages, and
• White papers

Next, prepare in advance. Advanced preparation is privy to timely success. Preparation will cut down on copywriting expenses. When you prepare you save time and increase the quality of your copy jobs.

Next, ask questions. Be ready to ask questions about samples. What you want matters the most. So ask questions to get your copy needs met.

Next, answer questions.

Copywriting is an involved process. Be open to asking questions. A copywriter may need to ask questions to clarify your goals and other information. To get good work be cooperative.

Finally, give your input. Your opinion and ideas play a central role. Get in the habit of studying competitors and non-competitors copy. This will give you the tools you need to converse on copy ideas and concepts. You will learn to distinguish between good copy and bad copy, tight copy and loose copy, dry copy and exciting copy, copy that sells and copy that bores.

Collaborating with copywriters shouldn’t be a chore. It should be exciting. Make your ride exhilarating and insightful by knowing your copy goals and preparing in advance.