Article by Tom Greaves

Ever wondered what the difference is between internet marketing consultants and SEO consultants, what does one give you that the other one doesn’t.

This article is aimed at establishing the differences and making you aware of what a full service internet marketing consultant should offer. So first of all what is an SEO consultant. An SEO consultant deals solely with optmising your webpages in attempt to rank high in the major search engines, they may cover things like keyword research optimisation and monitoring.

An internet marketing consultant should do all of the above and then take things one step further. They should act like an online business advisor agreeing the best way forward for your online business, they should work with you rather than for you to maximise the profitability of your business using online marketing methods.

An internet marketing consultant should first look at building keyword suggestions and come up with a list of around 100. These should be discussed and analysed with your competition in order to build the most profitable keyword list. Once the keyword list is complete efforts should then be turned t your webpages.

A marketing consultant should look at things such as you title and meta tags plus you body content and suggests ways to improve it for your chosen keywords. They should also look at alt images and css structure to ensure it is set up correctly for SEO.

Once everything is in place a link building strategy should be discussed and rolled out. Relevant link partners should be investigated and methods of link building should be decided on. Link building strategies will differ between businesses.

Okay so your link building is up and running, this is where the job an SEO consultant is done and this is where an internet marketing consultant should take it further. An internet marketing consultant should go on to discuss PPC options with you. I personally prefer AdWords but there are other avenues available.

An internet marketer will also want to increase the visibility of your site. This should involve affiliate programs, email marketing, free ads, business reviews, article marketing and many many more. The quality marketing consultant should have your business in mind with every move he/she makes.

Remember if an internet marketing price sounds too good to be true it probably is, a quality consultant should provide you with all of the above and more.

James “Jimmy” Nicholas reveals top tips from Main Street Marketing Machines Fusion Conference, in San Diego, CA – June 2011. In this video James talks about automating your marketing, text message marketing, closed captions helping YouTube rank videos, the importance of your overall online visibility, and Facebook advertising. To see Part 1 Go To – www.youtube.com To see “Jimmy” at Torrey Pines Golf Course Go To – www.youtube.com James “Jimmy” Nicholas is an internet marketing specialist, consultant, and strategist. He helps clients all throughout the world with their marketing. He successfully operates multiple internet marketing companies: EasyWebCreations.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in Custom Website Design and WordPress Development www.EasyWebCreations.com JimmyMarketing.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in driving local targeted marketing and traffic for businesses http MarketingGroupUSA.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in consulting, coaching, speaking, and products about online marketing for businesses www.MarketingGroupUSA.com
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Are you in the middle of deciding where to go with an Internet marketing consultant or not?  This is not an easy decision as you have to consider many different factors such as your budget, the consultant’s experience, the consultant’s expertise, previous client feedback, and more.

In reality, a consultant can really help your business in many ways.  It’s just a matter of picking the right consultant for the job.  Here are some things a consultant can do for you.

One of the biggest challenges for business owners is deciding on what strategies to use in order to grow their businesses.  This is increasingly difficult with so many different aspects of Internet marketing such as blogging, Web 2.0, social marketing, search engine optimization, article marketing, and more.

However, by working with an Internet marketing consultant, you can get information on what will work for your particular business.  Every business is different and a specific strategy may work better in one business compared to another.

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To give you an example, a furniture store may actually want to start by using local search engine results in order to drive potential customers to their business.  While starting SEO may be helpful, the profits gained from a less competitive strategy – such as local search marketing – can help the business get the much-needed profits and cash flow.

If you’re already getting some results from your Internet marketing, a consultant can help get more out of the strategy that you are using.  A consultant may have the insight, small details, and know-how to turn a small winner into a bigger one.

In the case of SEO, one of your pages may be ranked 7th in the listings.  However, if the consultant has expertise in SEO, he may be able to tweak certain aspects of your page like the title, keyword density, keyword prominence, and internal linking in order to improve your ranking.  He can also help you adjust the meta description so that you not only get a higher ranking in the search results, but you also get more click-throughs without sacrificing your position.

Many business owners simply don’t have the time to keep up with all the latest changes and strategies in Internet marketing.  Trying to learn the strategies and putting them into action is another big challenge.

By hiring an Internet marketing consultant, you can get all the information you need about a particular strategy for your business, saving you precious research time.  Plus, if you decide to hire the consultant for your project, you can spend your time growing your business rather than on the strategy.

These are three of the ways that a consultant can help you grow your business.  There are many more benefits of using a consultant, but these are some of the most important.  Don’t be afraid of seeking the help you need.  Look at the consultant’s experiences, specialty, past client feedback, and portfolio to decide if he or she is the right fit.

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