Our Strategies For Marketing
If you knew what customers were responding to in your advertisements you could refine and improve your marketing to make it much more efficient, using 0845 numbers to track responses to ads help this process.
Marketing can be done in so many different ways, newspapers, television, radio, Pay Per Click the list is almost endless, there are however some underlying rules that will ensure you get the best returns or your time and money, using these tips in your own business will help ensure you sell more and spend less.
‘AIDA’ – Attention Interest Desire Action, is the acronym we use to remember how we speak to an audience, it is not spcific or restricted to any one group or section of the community it works every time.
Attention, this is your chance to grab your audience and make them interested in your proposition, think about the way you use headlines in advertisements, use buzz words, such as free, recommended by experts, make more, become a success, attract women, these all encourage the target market to read on.
OK so now you have their attention what are you going to go with it, what you should do is maintain their interest, tell them you understand what their problems are, speak to them about the issues they face and the desires that the audience has.
Desire, Building the interest then leads to desire in the audience, your life will be better in this way if you buy this product, it will save you money or time or make you more attractive or cure that pain you have. When you are next watching television keep an eye on the advertisements and watch how they follow this pattern, a pattern that always ends with action.
OK so your audience is interested in what you are saying, you have explained how your product will help with the pain they feel or will give them more pleasure now what? Tell them what to do next, tell them to buy the product, to call the 0845 number or do what ever it is that takes this person from being an audience member and makes them what ever counts as a conversion in your marketing.
The call to take action that you have in your marketing needs to be seen as one of the most vital elements as it can increase the conversions you see by 60% or more, by getting this part right you can turn an ok promotion into something very special. Specialists in writing a call to action are in great demand and can command excellent salaries or commissions for the service, I am not saying you need to spend a lot of money hiring a professional to do this for you, just that you realise how important it is for your campaign.
Now this is all great and if you follow these tips you will be so far ahead of your competition it will be worth doing just this, however the real killer tip is to track where your enquirers are coming from, anyone who has done any on-line marketing know this, but if you use a 0845 or 0800 telephone number in your advertising you can track what ads are generating the most business, and then you can concentrate your marketing on the activities that make you the best return on investment, this is the one tip that will leave your competitors standing.
