(PRWEB) February 4, 2005

For the first time in direct marketing history, techniques to break through writer’s block and indecision — along with a proven “connect the dots” approach to creating powerful sales messages — have created a startling new system to generate high-impact copywriting.

David Garfinkel, founder of the World Copywriting Institute, San Francisco, is leading a team of top-grade copywriters in Las Vegas, February 18 – 20, to deliver “Breakthrough Copywriting,” a small-group, hands-on workshop.

The Web address is http://www.breakthroughcopywriting.com

“What makes this seminar a little different is Dr. Melissa Andersson, a peak performance coach who has developed special, almost-instant techniques for releasing writer’s block, increasing mental energy, and banishing hesitation, indecision and sagging personal confidence,” says Garfinkel, author of “Copywriting Templates,” a privately published set of fill-in-the-blank guides and formulas that dramatically speed up the process of writing advertising sales copy.

Also teaching will be high-powered specialists in Web site copywriting (Michel Fortin), email copywriting (Craig Perrine), Web-based audio and video copywriting (Mike Stewart), and press release copywriting (Randall Blaum).

“We will solve a lot of problems that keep copywriters, and their copy, from reaching full potential,” says Garfinkel. “Once you get the barriers out of the way, there’s really nothing anyone else can do to put a limit on how far you can go.”

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Broomfield, CO (PRWEB) March 5, 2007

Demand for skilled copywriters has never been higher. In fact, copywriting is one of the top five professions in demand for 2007 according to a recently released report by Yahoo!

Kelly Robbins, Co-owner of The Copywriting Institute, tells us that many people are turning to a career in copywriting because of the flexibility and high income potential. “We see many people, stay-at-home moms, boomers caring for their parents, and people that simply want more control over their lives, break into the copywriting profession.” Kelly tells us many of these people are talented, highly skilled people seeking lifestyle changes or a supplementary income.

Terri Levine, co-owner of The Copywriting Institute, tells us that “having one place where copywriters can learn how to write copy, learn the skills to build a business with a solid foundation and have access to other copywriters and business owners was not available until now with the opening of The Copywriting Institute.” Terri says that as a business and life coach, she saw a sharp increase in copywriters searching for guidance.

A copywriter is someone that writes marketing, communications, or promotional materials. Because the writing is often persuasive in nature, the skills required are different than what’s often taught in school. A copywriter may write the content for a web page for a business, ghost write an article for a professional, or write information for company newsletters or other internal communications.

For an interesting interview with a highly respected copywriter or for more information, call Kelly Robbins, Co-founder of The Copywriting Institute, at 303-460-0285 or visit http://www.TheCopywritingInstitute.com

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Successful internet marketers were able to reach their high profit goals because they worked hard for it. There is no true get rich quick scheme, and the closest that you can get to it is by earning a few hundreds or thousands of dollars using shady techniques that will not last long. Either the search engines eventually find out about it and get you penalized or that technique easily becomes obsolete. The true road to online business success is perseverance, a good product or service to offer your customers, and often, a well written sales letter. Just ask Yanik Silver and all the other similarly successful internet marketers and they will surely agree to these qualities.

For these reasons it is important that you master the art or science of crafting really good sales letters of copy. In the past, these sales letters are mailed to potential customers but with the growth of the internet, most of these sales copies can be found on the landing pages of the various internet marketers where they are selling a myriad of products and services. The aim of every sales letter or sales page is to make a conversion from every customer’s visit. Now, a conversion differs based on what the marketer wants to happen. It can be to make a sale or to convince the site’s visitor to register with his or her email. The latter is for the purpose of list building which is a completely different subject.

But there is more to sales letter writing that has been mentioned already. The following are some tips that you can follow to help improve your writing skills.

Brush up on your grammar.

Sadly, a lot of internet marketers who are doing their own writing for their sales letters do not even care whether they are constructing well written sentences. For them, as long as they are using big and exciting words and that they are able to flaunt the features of their products and services, to them they are already doing a great job. This is a completely false thinking. Just like with anything that is written, it should follow the rules of grammar. People can easily get thrown off when all they are reading on your sales page or letter are poorly constructed paragraphs.

See how the expert copywriters do it.

Many years ago, and perhaps it is still happening today, the best way for a person to learn a craft is by studying under the tutelage of a master craftsman. So if you wanted to be a cook, you study under a great chef. The same goes with writing although it is not anymore practical to spend months and even years to actually work, physically, right beside an accomplished copywriter. This is where home study courses can be most effective. You get to study on your own time and at your own pace.

Get some sales letter templates.

Not everyone can write as effectively as a good copywriter, so if you are one of these people, your fastest way to improving your sales copy is by using sales letter templates. You can simply use the Instant Sales Letter or any similar product that provides you with a number of sales letter templates that you can use for your own business. The letters are already well formatted, you can just fill in the details of your own product or service or whatever offer you are making.

Learn More About Instant Sales Letters. Visit www.YanikSilver.org Today!

Within this article on copywriting rates, we’ll look at how much you can make both employed as a copywriter as well as what type of copywriting rates you can charge if you are a freelancer.

If you are employed as a copywriter, you can make a small amount or large amount of money depending on your expertise and how you sell yourself. The average writer in 2005 earned roughly around $60,000 including bonuses, according to Advertising Age. This was quoted at the following website: http://www.collegeboard.com.

As far as copywriting rates go when you are a freelancer, this is a hard question to answer. Some people charge on a per project basis while others charged on a per hour basis. Here are some facts from a study done back in 2005 so adjust these figures slightly for the purposes of this article. If you like to learn more about copywriting rates up front, here is the link for that: http://www.excessvoice.com/copyfees.htm. If you write a sales letter that is supposed to generate leads, most freelancers charged somewhere between $1000 and $2000.

If you were to charge for writing a website home page, this often would bring in between $300 and $400 for you. Copywriting is a very good profession as about two out of every five people earned somewhere between $50,000 and $100,000 a year in gross income. Be sure that you take advantage of purchasing these survey results because it could allow you to earn a great deal more money. You could find that you are grossly undercharging your services in this could provide an immediate boost to your income without having to do any more work.

The figures that were quoted here were based upon the median of copywriters surveyed so if you have specific knowledge and experience that others do not and this can be quantified, you could charge a higher price than what the market could bear. This would allow you to have a greater gross income. Taking the time to learn more by your field and develop experience within a particular niche can give you a competitive attitude which would allow you to charge more for your services.
Hopefully this article on copywriting writing rates has given you some knowledge on what kind of rates you could charge. If you want more information on particular activities that you currently engaged in, look up the survey which is listed under the link provided above.

All of the rates that were listed in here were the median rates remember. This is the critical point that is being re-emphasized in this paragraph because it should give you an idea of what you could potentially charge. Rates within markets can always change so you must make sure that you’re keeping up with what others are charging so that you make sure you are not shortchanging your self. The rate that you charge for services is contingent upon what the market is willing to pay as well as how well you sell yourself.