World’s First Copywriter Survey Reveals Hidden Data on Earnings and Fees
Palm Desert, CA (PRWEB) July 26, 2005
Erasing three decades of guesswork and confusion about copywriter fees, the “2005 Freelance Copywriter Fee & Compensation Survey” offers copywriters and marketing directors the first comprehensive statistical report on freelance copywriter income and economics ever published. Based on information collected from nearly 300 freelance copywriters, the 67-page survey reveals previously unknown economic data on freelance copywriter fees, compensation, marketing methods and business practices.
Survey Discloses Copywriters’ Marketing and Fee-Setting Uncertainties
The survey reveals that copywriters’ greatest concerns are finding clients and setting appropriate fees. Fully 30% said that obtaining clients is the most difficult aspect of their job, 22% said that knowing what to charge is hardest, and 81% feel that they undercharge for their work. By providing benchmarks for the 20 most common copywriting jobs, the survey helps copywriters properly structure their rates.
When I started out as a copywriter more than 20 years ago, I didn’t know how to get clients or what to charge, says Chris Marlow, the survey’s author and publisher and one of the nation’s top copywriters for the software industry. I under-priced my work by $ 30 an hour for an entire year and lost thousands of dollars of income. Today’s copywriters have to be market savvy if they want to remain in business.
Survey Unveils Data on Earnings, Marketing, and Demographics
The survey includes 62 questions and 47 charts. It provides detailed statistical breakdowns on:
Copywriters’ annual income
Acquiring lucrative clients
Copywriting’s most profitable industries
Copywriters’ marketing methods
The copywriting lifestyle
Copywriter psycho/demographics
The survey also offers industry insights from some of the nation’s most successful copywriters on performance pay conventions such as bonuses and commissions.
The survey is a valuable resource for early-career and seasoned copywriters, as well as marketing directors. Says Kevin Finn, agent for elite copywriters, This is a long overdue ‘first’ for the industry. Even my most seasoned clients are taking notice. It is an invaluable reference tool for the industry not just for copywriters, but for those who hire them as well.
The “2005 Freelance Copywriter Fee & Compensation Survey,” along with the 27-page free report “How to Structure Your Copywriting Rates,” is available at an introductory price of $ 125.00 USD at http://www.FreelancersBusinessStore.com,
About Chris Marlow
Chris Marlow is one of the nation’s top copywriters for the software industry, is an award-winning 22-year copywriting veteran. As a copywriter’s coach, Chris teaches corporate and freelance copywriters how to improve their copywriting and business skills. She’s also the editor and publisher of the monthly online newsletter “Freelancer’s Business Bulletin” (http://www.FreelancersBusinessBulletin.com). Contact Chris at (760) 831-3888, http://www.chrismarlow.com, or http://www.theCopywritersCoach.com. Find additional materials at her Press link at http://www.chrismarlow.com.
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Copywriting Jobs
There are a great deal of copywriting jobs out there today. Within this article today, we will look at the future of copywriting jobs as well as where you can find more information.
The number of copywriting job is enormous. As of February 10, 2007, if you did a keyword search of “copywriting”, there were 509 open jobs. This is only a small part of the market and you could find many other copywriting jobs on other websites as well. With the evolution of the Internet, there are more and more jobs available to write good web content among other things on the Internet. Often many copywriting jobs can be found where you will find a plethora of advertising agencies and a good example of this would be in New York. Within your area, there will be a good number of smaller marketing agencies where you may be able to find work as a copywriter. The number of opportunities for a copywriter is very high and this is a great feel to work in.
Copywriting salaries usually range from $41,000 a year up to $56,000 a year or more. From this website, 41,000 represented what the 25th percentile are making on average within the field whereas the people earning 56,000 a year were in the top 75%. This is a rough gauge on what you could potentially make if you decide to take a copywriting job.
To look just be on the realm of grabbing a job as a copywriter, you could also look at doing some freelance copywriting. If you’re not happy with the amount of money that you could make within the copywriting field, you could look at supplementing this on the side by bidding for projects at either of these two following websites: www.elance.com or www.directfreelance.com. On either of these two websites, you are able to bid on projects that are listed as well as set up a profile to showcase your best work. You can create search criteria so that jobs that meet what you want can be e-mailed to you. This is a great way to supplement your income.
Copywriting jobs are out there for the taking. According to the Bureau of Labor Statistics, copywriting jobs will grow in line with the general economy over the next decade. This means that you will see probably about average growth for the industry but you could see a great deal more growth if you focus on Internet copywriting. This is a very flexible industry in which you have potentially a greater chance at dictating your terms and conditions and how you would like to work. This is something that you can look into when you start talking with a potential employer. Do not underestimate also the opportunity to work as a freelancer because you could command higher rates and this would increase the amount of flexibility you would have within your life.