(PRWEB) February 4, 2005

For the first time in direct marketing history, techniques to break through writer’s block and indecision — along with a proven “connect the dots” approach to creating powerful sales messages — have created a startling new system to generate high-impact copywriting.

David Garfinkel, founder of the World Copywriting Institute, San Francisco, is leading a team of top-grade copywriters in Las Vegas, February 18 – 20, to deliver “Breakthrough Copywriting,” a small-group, hands-on workshop.

The Web address is http://www.breakthroughcopywriting.com

“What makes this seminar a little different is Dr. Melissa Andersson, a peak performance coach who has developed special, almost-instant techniques for releasing writer’s block, increasing mental energy, and banishing hesitation, indecision and sagging personal confidence,” says Garfinkel, author of “Copywriting Templates,” a privately published set of fill-in-the-blank guides and formulas that dramatically speed up the process of writing advertising sales copy.

Also teaching will be high-powered specialists in Web site copywriting (Michel Fortin), email copywriting (Craig Perrine), Web-based audio and video copywriting (Mike Stewart), and press release copywriting (Randall Blaum).

“We will solve a lot of problems that keep copywriters, and their copy, from reaching full potential,” says Garfinkel. “Once you get the barriers out of the way, there’s really nothing anyone else can do to put a limit on how far you can go.”

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Copywriting that Gets RESULTS!

OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs’ ears into silk purses throughout a 23-year copywriting career. He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world’s leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web. Otis has won gold, silver and bronze

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How can you increase the likelihood of smooth copywriting collaboration? Your experience can be rocky. Or it can be smooth. How things turn out will depend on dual effort. Your preparation plays a role and the copywriters organization and flexibility plays the other role. Ease collaborations by doing the following:

First, know what you want. Knowing what you want involves considering what you want your copy to do or achieve, such as:
• Create leads
• Get new orders
• Build product awareness, or
• Deliver product information
Knowing this will help the copywriter structure the copy according to certain guidelines.

Second, provide background. Giving the writer sufficient background will cut the research effort in half. It will make writing your copy with pure skill a dead on target. Having this information will make it easier for him or her to highlight to your products key benefits and features.

Without emphasizing key features and benefits your ad will be weak.

Old and current product information to give your copywriter includes, but is not limited to:
• Brochures
• Demos
• Flyers
• Catalogs
• Sales letters
• Reports
• Product specifications
• Sell sheets
• Web pages, and
• White papers

Next, prepare in advance. Advanced preparation is privy to timely success. Preparation will cut down on copywriting expenses. When you prepare you save time and increase the quality of your copy jobs.

Next, ask questions. Be ready to ask questions about samples. What you want matters the most. So ask questions to get your copy needs met.

Next, answer questions.

Copywriting is an involved process. Be open to asking questions. A copywriter may need to ask questions to clarify your goals and other information. To get good work be cooperative.

Finally, give your input. Your opinion and ideas play a central role. Get in the habit of studying competitors and non-competitors copy. This will give you the tools you need to converse on copy ideas and concepts. You will learn to distinguish between good copy and bad copy, tight copy and loose copy, dry copy and exciting copy, copy that sells and copy that bores.

Collaborating with copywriters shouldn’t be a chore. It should be exciting. Make your ride exhilarating and insightful by knowing your copy goals and preparing in advance.

How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!

Are you an entrepreneur or salesperson who needs more qualified leads? How about converting your existing leads into paying customers and clients, much faster?Are you a doctor, financial services, or other trade professional, who’s always dreamed of having effortless, ‘almost magic-like’ marketing that’ll have your daily planner filled with appointments?Do you own a jewelry store, dry cleaners, or other retail establishment you’d love to see packed with paying customers?Have you had it ‘up to he

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