Guerilla marketing, colloquially known as Gorilla marketing, is really a cost efficient marketing technique which relies on simple but efficient advertising methods that attract possible customers to buy a particular product/service. It’s in essence, customized promotion targeted at capturing the heart of the customer.

Gorilla marketing came into being in 1984 and was popularized by Conrad Levinson. It’s a non-traditional system of promotions that rely mainly on time, effort and imagination to attain its ends. Gorilla marketing methods are carried out at uncommon locations and tend to use non-traditional methods that are targeted to create an interest and a marketing buzz amongst its possible customer base.

Originally, gorilla marketing methods were adopted by little or medium sized companies, because it relied mainly on word-of-mouth marketing which needed little financial input. However, now large companies too have come to realize its advantages, and are incorporating equivalent marketing methods, with some success.

To properly apply a gorilla marketing tactic, companies require to find out their buyer’s requirements, for which close interaction and connection marketing methods can be utilized successfully. Versatility is also a much needed characteristic when making such a venture a rewarding one.

Unlike much more traditional methods, gorilla marketing places less emphasis on expertise, and gives higher priority to human psychology instead. It promotes co-operation between rival businesses which hitherto promised only competition. It also stimulates relationship building. Here, increasing the number and size of transactions with existing customers is given higher priority than acquiring new sales.

Gorilla marketing generally functions with the end in mind. For example, its measure of success is gauged by the increase in profits and not merely by the increase in sales. It uses technology to its greatest benefit, and is targeted on a few key products that keep to its promised specs.

Internet marketing strategies via social networks, grass-root marketing and even graffiti are occasionally closely associated to gorilla marketing. Occasionally the imagery utilized in these promotions has little bearing on the item itself, because it is aimed mainly at arousing fascination, which is later transformed into info directly associated to the item or service involved.

Gorilla marketing methods are now being successfully put to use by several who practice affiliate marketing or article marketing. Ingenuity, imagination and having what is popularly referred to as the human touch” are the corner stone’s of its success. As gorilla marketing uses minimal resources to harvest maximum profitability, its popularity will not diminish any time soon.