The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products.
Among the tips revealed are
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Careers in Blogging
Many freelance writers are beginning to find blogging is one of the newest career opportunities available to them. Blogging is essentially a series of postings on a particular subject which are listed in reverse chronological order. These blogs may be about a variety of different subjects and may be personal, political, informative, humorous or any other category desired by the blogger. However, the key to a successful blog is a blog which pertains to a subject which appeals to a wide audience. Additionally the blog should be updated regularly and should provide useful content to the readers of the blog. This article will provide some information on finding career opportunities in blogging, will discuss the benefits of this type of career and will provide information on how writers can manage a blog successfully.
Finding Blogging Career Opportunities
Although blogging career opportunities are becoming increasingly popular, many writers are not aware of how to find these wonderful opportunities. These career opportunities may be offered as ghost writing positions or as positions offering a byline to the writer and finding these blogging opportunities is often very similar to finding any other career opportunities for writers. Companies seeking a blogger may post the job opening in the same manner in which they would post other openings with the company such as accounting positions or administrative positions. Therefore, writers interested in a position as a blogger should utilize the same job search websites they rely on to find other career opportunities.
Bloggers may also wish to visit career websites and message boards which focus exclusively on careers in blogging. The ProBlogger.net website is just one example of a website dedicated exclusively to putting bloggers in connection with those who are interested in hiring a writer for a particular blog. Interested bloggers should also consider joining message boards for those who blog for a living. This can be beneficial because here bloggers are likely to share information regarding the companies for which they work as well as any information they have about companies who are currently looking to hire bloggers.
The Benefits of a Career in Blogging
There are many benefits to pursuing a career in blogging. Perhaps one of the most alluring benefits to a career in blogging is the work can typically be done as a telecommute position. This is because as long as the blogger has access to the software necessary to write and upload a blog, there is no need for the blogger to perform the work from a specific location. This means the blogger can reside virtually anywhere in the world and can likely perform the necessary work from his own home. However, not all blogging positions are telecommute positions. Some companies may require bloggers to perform the work onsite as a matter of personal preference.
Another benefit to a career in blogging is the ability to accomplish work at a pace which his convenient to the blogger. The blogger may be required to upload a new post to the blog according to a regular schedule but the actually writing of the posts can be accomplished when it is convenient for the blogger. Many blogging software packages enable the blogger to set a specific time for a specific post to be uploaded. This allows the blogger to write several posts at a time and have them publish according to a pre-determined schedule.
Finding Time to Blog
One of the problems which many bloggers face is finding the time to blog. This is especially difficult if the blogger maintains several blogs or if the blogger maintains a current events blog in which posts must be timely in order to be relevant and of interest to the readers. Writing blog posts in batches and scheduling them to publish as needed is one way to deal with managing several blogs. However, writers of blogs related to current events must take special care to budget their time wisely to ensure they are publishing topical blog posts. One way this can be accomplished is by setting aside time daily to reading current events to derive inspiration and then scheduling time after that to write and publish the blog. For example a blogger with a current events blog might choose to review the previous days news the first thing in the morning to ensure they are reviewing all of the relevant news from the previous day before writing the blog post.
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Using Guest Bloggers
Owners of a successful blog that has a large following may sometimes have the need to use guest bloggers. An example of when this practice may be a good idea is when the owner of a popular blog will be unavailable to post new blog entries for an extended period of time. In this case the lack of blog updates may cause the blog to lose traffic so it would be prudent for the blog owner to make arrangements for a guest blogger or a series of guest bloggers to post new items during his absence. The blogger may also wish to announce the intention to use guest bloggers during this period of time to ensure loyal blog visitors are aware of the situation and that it is only temporary. This article will discuss aspects of using guest bloggers such as advertising for guest bloggers, selecting guest bloggers and compensating guest bloggers.
Advertising for Guest Bloggers
There are a number of locations where a blog owner can advertise for guest bloggers. Job boards specifically for bloggers or freelance writers are an excellent option for finding guest bloggers. Job boards for bloggers are frequently visited by experienced bloggers who are looking for new opportunities to blog for compensation. These bloggers may have specific experience with the subject matter of the blog or may simply be adept at creating interesting blogs on a variety of subjects. Job boards for freelance writers are another great option. These writers may not necessarily have experience blogging but they may have other writing experience that is useful. Blog owners should consider posting a detailed messaged specifying the type of work required and duration of the project and asking for clips from the writers which can be used to verify the writers skill level.
Blog owners may also wish to advertise for guest bloggers on message boards related to the subject of the blog. Visitors of this blog may not necessarily have writing experience but will likely be quite knowledgeable about the subject of the blog and therefore be capable of producing interesting and insightful blogs.
Selecting Guest Bloggers
Selecting a guest blogger should be done carefully to ensure the guest blogger is reliable and capable of producing articulate, informative and interesting blog posts. Blog owners who advertise for a guest blogger on job boards for bloggers and freelance writers should ask for clips demonstrating the writers ability to write blogs which are interesting and informative. When advertising on a message board for a guest blogger, the blog owner might want to consider using the applicants previous posts to evaluate his writing ability and knowledge of the subject matter. He should also consider the type of response the applicants message board postings typically elicit. This is important because it is a good indication of the type of response the blogs will elicit. Blog owners should also ask the applicants for references and should contact these references to obtain information about the bloggers work ethic and ability to complete projects.
Compensating Guest Bloggers
Blog owners should also carefully consider how they intend to compensate guest bloggers. This can be done in the form of financial compensation or through allowing the guest blogger to post a brief biography with a link to his personal website or blog at the conclusion of the blog post. The latter form of compensation is essentially free advertisement space for the guest blogger. The blog owner may also wish to compensate the guest blogger with a combination of money and free advertising space. Regardless of the method of compensation chosen the blog owner should discuss this with the guest blogger before work commences and should enter a written contract with the guest blogger which explicitly states the terms of the compensation to avoid disputes.
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