Sydney, Australia (PRWEB) August 11, 2011

Australian internet marketer James Schramko visited Google Australia last week which he described as revealing and insightful. The world’s largest search engine company, whose efforts in the past few months have largely been directed towards improving user experience on the web, has provided several tips and updates on best practices and how to effectively market on the internet. One of the highlights of his visit, as Schramko explained in his most recent post on Internet Marketing Speed, was an advanced PPC session with Google Australia’s Kate Conroy. The presentation reinforced the importance of Google AdWords in search engine marketing – a very timely coincidence with Schramko’s SilverCircle MasterClass session on PPC with Mike Rhodes, which launched two days ago, August 9th, he says.

Google’s own study revealed that only around 50% of businesses in Australia have adopted to the web, which is something that should be remedied if businesses are to experience growth and maintain a competitive edge in this day and age, says Schramko.

“There are ample reasons why businesses should go online. You can Google it and find out for yourself, there’s plenty of news available. Last month a report by REUTERS showed a steep revenue decline from US newspaper giant Gannett due to weak ad climate. The report attributed the 6.5% decline in revenues to budget cuts from advertisers and yet the same report showed a 13% increase in revenue from digital advertising. Another report states that US online advertising surged in the first quarter of 2011. You connect the dots.” said Schramko.

According to Schramko, the majority of the 50% of Australia’s businesses that have not yet adopted to the web argue that the internet is somehow irrelevant to their business, while others attribute fears of cost, complexity and time restrictions as a major hindrance.

“These arguments would have been true a few years back”, said Schramko who further explained that “there are courses, like FastWebFormula, that will cut through the complexities and time restrictions of internet marketing step-by-step.”

“Business owners also tend to shy away from costs – especially if they are increasing” Schramko explained. In a fairly recent post on Internet Marketing Speed called Leveraging Your Internet Business” Schramko reveals cost cutting mistakes committed by business owners and presents a formula based on business genius Jay Abraham’s teachings. “To reiterate this on a much larger scale, you can check out why Google has been growing under CEO Larry Page on this report.” says Schramko.

“There will always be bills to pay, there’s no way around that. Businesses are investing in internet marketing campaigns for increased exposure and now is the time to adapt – or at least have someone do it for you. Google is arming us with tools that easily eclipse advertising on local papers and yellow pages, and knowledge on how to effectively use these tools can be learned from Google itself or in forums like SuperFastResults.” – James Schramko

James reveals additional information and further details of his trip to Google Australia’s headquarters at http://www.internetmarketingspeed.com/news/inside-google/.

About Internet Marketing Speed

James Schramko?s internet marketing blog which covers a wide range of topics about modern online marketing strategies. Updated on a regular basis, James often enjoys interaction with many of his followers around the globe.

About James Schramko

Former General Manager of a Mercedes-Benz dealership in Sydney, Australia, Schramko started SuperfastBusiness 6 years ago. James has since become one of the most sought-after Internet Marketing Coaches in the world. Author of the tremendously successful Traffic Grab as well as the FastWebFormula live event series, James provides search engine optimization services to hundreds of clients around the world.

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Mobile marketing is extremely impacted by mobile search engine marketing. Statistics from Google report that mobile search has tripled in the past year. General trends such as these indicate the value of establishing a mobile search plan of action and especially optimising for local search.

Roughly eighty four percent of mobile handset owners use mobile search during the course of a single day. If you happen to have one of these mobile phones, statistics such as these aren’t any surprise for you. Mobile Smartphones are great devices. We make use of them if we’re out and about, at home, as well as in the workplace.

They’re now able to do things like give us road traffic and weather reports, allow for us to remain connected to our friends and relations via social media apps like Twitter and Facebook, and perhaps even more significantly, they’re able to make it easier for us to look for goods and services to buy from local businesses.

Think about the following mobile phone user information:

84 percent make use of their mobile to find local retailer information and facts (phone number, street address, business hours)
82 percent make use of their mobile to access online sellers
73 percent make use of their mobile to locate a particular manufacturer or product Website
71 percent discover more about a service or product after looking at an ad
68 percent make use of their mobile to get the best price for a product or service
63 percent search before buying offline in a retail store or from a catalog.

Mobile Search Marketing and advertising for businesses that are wanting to promote items inside a particular geographic area has today become a must, instead of an option.

AT&T Interactive and Nielsen have made available facts originating from a March 2011 study that demonstrate the unique behaviour that mobile searchers display with regards to their real life shopping patterns.

1,500 individuals who used feature phones, smartphones and tablets were queried in the research project about local mobile search practices. The research uncovered that 43 percent of local searchers on mobile devices physically showed up at the business location they found in search results or via on-line ads aimed at mobile users. A great deal more outstanding was the fact that twenty two percent of those consumers in fact made a purchase.

The thought that nearly Half of mobile phone searchers in fact went to the retail outlets they located in search results illustrates the value of local and mobile marketing. The most crucial profit to local and mobile search engine marketing is the viewers you are focusing on are READY TO SPEND MONEY NOW. They are customers on the verge of making a purchase, a type of consumer that it’s extremely difficult to target with conventional marketing strategies.

Does search engine optimisation understand any sort of geographical borders? In other words, in terms of SEO UK territorial restriction ought to be taken into account. Many newcomers ask, why is it that Google keeps a UK search page, quite independent of their main page? Essentially, it is true that Google is certainly able to “filter down” the final results which they produce in a search portal, any time anybody who’s trying to find material inserts a suitable geographic modifier of some kind. Nevertheless, you’ll probably still uncover results from one country on another country-specific online search engine. To put it differently, right now there really are no boundaries and it is all based on relevance to the searcher’s entered expression.

To help filter that down a little more, it really makes no difference if you consider your audience to be fully inside of Britain or not. Whenever Google or the many other search engines consider your internet site to be appropriate, they are likely to recommend it to people in various other nations around the world also. All things considered, it’s to your advantage to cast your net as wide as possible in many instances, don’t you think? All things considered, whatever offerings you sell and irrespective of exactly how region specific, the would-be prospective client might indeed run into your internet site any time physically looking overseas…