Internet Marketing Consultant or SEO Consultant
Article by Tom Greaves
Ever wondered what the difference is between internet marketing consultants and SEO consultants, what does one give you that the other one doesn’t.
This article is aimed at establishing the differences and making you aware of what a full service internet marketing consultant should offer. So first of all what is an SEO consultant. An SEO consultant deals solely with optmising your webpages in attempt to rank high in the major search engines, they may cover things like keyword research optimisation and monitoring.
An internet marketing consultant should do all of the above and then take things one step further. They should act like an online business advisor agreeing the best way forward for your online business, they should work with you rather than for you to maximise the profitability of your business using online marketing methods.
An internet marketing consultant should first look at building keyword suggestions and come up with a list of around 100. These should be discussed and analysed with your competition in order to build the most profitable keyword list. Once the keyword list is complete efforts should then be turned t your webpages.
A marketing consultant should look at things such as you title and meta tags plus you body content and suggests ways to improve it for your chosen keywords. They should also look at alt images and css structure to ensure it is set up correctly for SEO.
Once everything is in place a link building strategy should be discussed and rolled out. Relevant link partners should be investigated and methods of link building should be decided on. Link building strategies will differ between businesses.
Okay so your link building is up and running, this is where the job an SEO consultant is done and this is where an internet marketing consultant should take it further. An internet marketing consultant should go on to discuss PPC options with you. I personally prefer AdWords but there are other avenues available.
An internet marketer will also want to increase the visibility of your site. This should involve affiliate programs, email marketing, free ads, business reviews, article marketing and many many more. The quality marketing consultant should have your business in mind with every move he/she makes.
Remember if an internet marketing price sounds too good to be true it probably is, a quality consultant should provide you with all of the above and more.
If you’re looking for more information on search engine optimisation please visit seo leeds
James “Jimmy” Nicholas reveals top tips from Main Street Marketing Machines Fusion Conference, in San Diego, CA – June 2011. In this video James talks about automating your marketing, text message marketing, closed captions helping YouTube rank videos, the importance of your overall online visibility, and Facebook advertising. To see Part 1 Go To – www.youtube.com To see “Jimmy” at Torrey Pines Golf Course Go To – www.youtube.com James “Jimmy” Nicholas is an internet marketing specialist, consultant, and strategist. He helps clients all throughout the world with their marketing. He successfully operates multiple internet marketing companies: EasyWebCreations.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in Custom Website Design and WordPress Development www.EasyWebCreations.com JimmyMarketing.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in driving local targeted marketing and traffic for businesses http MarketingGroupUSA.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in consulting, coaching, speaking, and products about online marketing for businesses www.MarketingGroupUSA.com
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Turning Traffic in to Adsense Traffic
If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.
There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.
The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.
To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analizer.
You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.
From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.
Because of the way Google AdSense works this is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank
It’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.
It’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336×280 large rectangle 300×250 medium rectangle and 160×600 skyscraper.
Make sure you choose the appropriate colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.
Make sure these ads are positioned where they’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site’s actual content.
On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.
You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues then you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.
There’s a Google AdSense Preview Tool that will let you visualize what ads would get served on your page and it can come in very handy as a testing mechanism.
Just make sure you respect the AdSense policy regarding click fraud. As a pointer you could place a picture next to your adds, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.
Of course there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.
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