Article by Lillea Woodlyns
New marketers often balk at the idea of spending money on a marketing coach. What they don’t realise is that learning how to be a marketer in the trial and error way, with little or no professional feedback, can be far more costly both in time and money than hiring a competant coach.
When you’re serious about being successful online and don’t want to waste time and money, the advice of a good internet marketing coach is a wise thing to seek.
How do you find a good internet marketing coach? Do you have a list of marketers who you already respect? Why not ask them for referrels? You can also ask for referrels on a few internet marketing forums online.
3 Qualities To Look For In An Internet Marketing Coach
1. Successful at Online Businesss
It’s far too common to find coaches who aren’t successful online business people, they have simply been trained to be coaches by a successful marketer. Beware. You need good business advice and feedback from someone who has ‘been there and done that’, not just inspiration and pats on the back. Do what you can to make sure the coach is a successful online entrepreneur, not just a coach.
2. Clear Communicator
The coach should speak and write clearly. They should be able to make complex things simple to understand so you know exactly what you need to do and why to improve your business.
They also should be very clear about fees and what the contract will be. There should be nothing mysterious about what you’ll be getting out of the arrangement.
3. Reliable
The coach should get back to you in a timely way, do what they say they’re going to do, and give you advice that is up-to-date and useful for your business specifically.
It’s a good idea to test a coach before you put any money down. Observe how they treat people who contact them. Write them an e-mail or call them to test their support system before you hire them. How they treat potential clients is important.
There are other qualities that are important to look for in an internet marketing coach, but if a coach meets these 3 criteria at least, that’s a great start. When you take a little time to do research, it won’t be long until you find a competent coach who will help your business in many beneficial ways.
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