Getting highest ranking in Google’s search results can have a extraordinary impact on the success of your establishment.You can either engage the competence of a Search Engine Optimization company, or if you have the time, there are some changes you may make to your website yourself.What keywords do you think your prospects would type in to search for your products or services? A keyword may be one word (e.g. “dentist in Norway”), but multiple keywords or keyword phrases are usually ideal, since they are more specific and more likely to be what your customers are looking. You can write down as many as you may think of Brainstorm with your team. Think of alternative words. Mull over geographical phrases if they are important to your customer (e.g. ” Travel to Norway”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.

Select the two keyword phrases you think could be searched for the most. Nevertheless also bear in mind, the more competition there is for a keyword, the harder it is to achieve highest rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you company however that are neither vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “Hotels Norway”)As soon as you’ve chosen your two best keyword phrases the next step shows you how to make some improvements to your home page. Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better.

When you’ve elected your two best keyword phrases the next step shows you how to make some improvements to your home page. Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how. After you have fine-tuned your home page, think adding new content, such as detailed descriptions of what you offer FAQs and informative articles about your products and services. It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, nevertheless this is a major impediment to search engines.

Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your enterprise and will improve your rankings. But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal establishment network may have a significant impact on the success of your company, so too the online network you build on the internet.

Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organizations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required. Keep an eye on your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. In addition look at your hosting reports to understand what search terms your visitors are using to find your website. The above process can be also be repeated for each page of your website. Remember to keep updating your content, and frequently increase the number of links to your website. As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you may measure the success of your marketing efforts. Need help with your onlien sales contact Maria Johnsen.

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