Average ROI on Coaching Measured at Nearly Six, According to Survey of 100 Senior Executives Released by Right Management Consultants
(PRWEB) July 14, 2004
Average ROI on Coaching Measured at Nearly Six, According to Survey of 100 Senior Executives Released by Right Management Consultants
PHILADELPHIA (July 13, 2004) — Executive coaching delivers a Return on Investment of nearly six times the initial cost of coaching, according to a survey of 100 senior executives who participated in coaching programs. The results of the survey were released today by Right Management Consultants.
Seventy percent of the executives who participated in the survey valued the ROI on their coaching at $ 100,000 or more. Nearly 30 percent put the ROI between $ 500,000 and $ 1 million.
Historically, the business value of providing senior executives with customized leadership coaching has been hard to measure, said Joy McGovern, Senior Vice President and Managing Consultant of Rights Organizational Consulting practice. This is one of the first studies to attempt to measure ROI on coaching with hard data. The survey results corroborate what coaching participants and first-hand observers have seen that coaching can have a dramatic impact on change in executive behavior and organizational improvements.
In addition to ROI, the survey also measured tangible and intangible business results of coaching. Executives said the biggest tangible business results their coaching yielded were: improved productivity (53 percent), better quality work product (48 percent) and greater organizational strength (48 percent).
From an intangible business standpoint, executives reported better relationships with their direct reports (77 percent); better relationships with their supervisors (71 percent); improved teamwork (67 percent); better relationships with peers (63 percent); and greater job satisfaction (61 percent).
Most of the 100 executives who participated in the survey were from Fortune 1000 companies. Half held positions of vice president or higher; one third earned $ 200,000 or more a year. Fifty-seven percent of the respondents were ages 40 to 49.
The survey was conducted by Manchester Consulting, which Right acquired in January.
About Right Management Consultants
Headquartered in Philadelphia, Right Management Consultants (http://www.right.com) is the world’s largest career transition and organizational consulting firm. It offers services to corporations of all sizes through a global network of more than 300 service locations and the Internet. The company is a worldwide leader in customized career transition solutions and organizational consulting services, including assessment, leadership development, strategic talent management and strategy execution. In combination, the two lines of business enable Right to help businesses manage the entire lifecycle of their employees. Right is a wholly owned subsidiary of Manpower, Inc.
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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.
Google vs Yellow Pages- Winner Takes All?
The Yellow Pages has pretty much become a household name. For the longest time, this was the preferred resource to refer to if people needed to find services or products. The question now though is whether it still is the undisputed consumer reference tool. Search engines like Google are now top contenders. If there was a real Google vs Yellow Pages bout, which of the two would come out with the champion’s belt?
Presently, there are no well known research studies that provide comparative figures related to the use of search engines and printed materials. A quick survey done by Melbourne SEO Service however has shown that there may be real changes to the way people look for products and service. The survey presented in one of the best viral marketing video campaigns is almost surprising.
Survey shows that 53.85% of those asked never turn to the Yellow Pages for their needs. Around 92.86% let their fingers do the typing in Google search boxes to find what they need. An amazing 100% of the people asked mentioned that they all use Google everyday. Obviously, the Yellow Pages may soon see the beginnings of the end of the road. A lot of people now prefer to snub printed material altogether because they prefer the ease of online tools.
Business owners should be quick to identify what survey results imply. Anyone who owns a business, even if it is a physical offline one, now needs to pay attention to search engines. Google now places entrepreneurs in the unique position to have their products and services found almost instantly online.
The survey didn’t end with pitting Google and the Yellow Pages. The all important question was: How do people use search engines? One question posed was whether respondents had any knowledge about SEO. Only 7.14% of them did. That means a lot of people don’t really care how search engines work. Because Google is also fast becoming an international household name, people simply trust the results that it shells out on its pages.
Going a step further, the survey also asked what respondents clicked on in search results pages. Close to half of the respondents said they chose to get into only the first few top listed sites. None of them ever jumped into the second or third pages. This finding is even more crucial for business owners to pick up. Only businesses that are found on the first page of search engine results stand a chance of generating significant profits. Your business site needs to be in front and on top.
Survey results ultimately boil down to one point. Businesses need to pay attention to SEO techniques and strategies. If you don’t have the time to learn it on your own, you need to get other people to do it for you. Otherwise, you will be missing out on spectacular profit potentials.
The Google vs Yellow Pages debate is far from over. There are indications that the Yellow Pages is doing its best to revive the need for printed advertising. It might therefore stay alive for several more years. It should be obvious now though to every business owner that search engines are the best tools to use for business success.
Copywriting Rates
Within this article on copywriting rates, we’ll look at how much you can make both employed as a copywriter as well as what type of copywriting rates you can charge if you are a freelancer.
If you are employed as a copywriter, you can make a small amount or large amount of money depending on your expertise and how you sell yourself. The average writer in 2005 earned roughly around $60,000 including bonuses, according to Advertising Age. This was quoted at the following website: http://www.collegeboard.com.
As far as copywriting rates go when you are a freelancer, this is a hard question to answer. Some people charge on a per project basis while others charged on a per hour basis. Here are some facts from a study done back in 2005 so adjust these figures slightly for the purposes of this article. If you like to learn more about copywriting rates up front, here is the link for that: http://www.excessvoice.com/copyfees.htm. If you write a sales letter that is supposed to generate leads, most freelancers charged somewhere between $1000 and $2000.
If you were to charge for writing a website home page, this often would bring in between $300 and $400 for you. Copywriting is a very good profession as about two out of every five people earned somewhere between $50,000 and $100,000 a year in gross income. Be sure that you take advantage of purchasing these survey results because it could allow you to earn a great deal more money. You could find that you are grossly undercharging your services in this could provide an immediate boost to your income without having to do any more work.
The figures that were quoted here were based upon the median of copywriters surveyed so if you have specific knowledge and experience that others do not and this can be quantified, you could charge a higher price than what the market could bear. This would allow you to have a greater gross income. Taking the time to learn more by your field and develop experience within a particular niche can give you a competitive attitude which would allow you to charge more for your services.
Hopefully this article on copywriting writing rates has given you some knowledge on what kind of rates you could charge. If you want more information on particular activities that you currently engaged in, look up the survey which is listed under the link provided above.
All of the rates that were listed in here were the median rates remember. This is the critical point that is being re-emphasized in this paragraph because it should give you an idea of what you could potentially charge. Rates within markets can always change so you must make sure that you’re keeping up with what others are charging so that you make sure you are not shortchanging your self. The rate that you charge for services is contingent upon what the market is willing to pay as well as how well you sell yourself.